The Brief Brief Electric Vehicles
batteries on wheels, getting better weekly.
Electric Vehicles — briefly, then briefly again · tbb.ceo
listen tothe daily 0:00 –:––
/daily ·11 SEPT 2026 ·FRIDAY ·2 MIN READ ·6 STORIES

Diverging Markets

Europe charges ahead while North America stalls, Tesla racks up a fourth FSD fatality in ten days, Ford retires the Lightning, and a half-million used EV study finds the batteries are holding up fine.

01 / The Day

FRIDAY 11 SEPT 2026, ranked

06

Fourth FSD-Active Fatal Crash in Ten Days: Texas I-35 Guardrail Strike

A Tesla on Full Self-Driving struck a guardrail on I-35 in Pattonsburg, Texas, fatally injuring the driver — the fourth confirmed FSD-active fatal crash in ten days, adding a highway guardrail strike to the pattern of stop-sign failure, motorcyclist collision, and rural road departure already under investigation.

  • No steering input was recorded in the final seconds before impact, consistent with the FSD-active pattern across prior crashes
  • NHTSA now has four simultaneous open FSD investigations — its largest concurrent workload on a single driver-assist system
  • A congressman separately pressed the DOT on Tesla FSD citing 43 documented sleeping-driver videos from 2025-2026
Why it mattersFour fatal crashes in ten days, each in a different crash geometry, moves the FSD safety question from an investigative pattern to a systemic one that regulators cannot resolve through individual case reviews.

EV Sales Booming in Europe, Plunging in North America

August 2026 data shows a sharp divergence: European battery EV sales rose significantly year-on-year with multiple countries posting records, while North American EV sales fell for the third consecutive month, driven by a contraction in US consumer purchases amid policy uncertainty and reduced federal incentive availability.

  • Europe growth led by German, UK, and Nordic markets; the UK posted its first month where BEVs outsold every other individual powertrain
  • North American weakness concentrated in the US; Canada held flat and Mexico posted modest growth on Chinese-brand expansion
  • US automakers pulled back EV launch timelines, reducing available models precisely as competition from Chinese brands intensifies elsewhere
Why it mattersA market divergence of this size between the two largest EV-importing blocs reflects fundamentally different policy environments, not different consumer preferences.

Ford Retires the F-150 Lightning, Names EREV Fathom as Replacement

Ford announced it is discontinuing the F-150 Lightning and confirmed its replacement will be the Fathom, an extended-range electric vehicle combining a large battery with an onboard range-extender engine — targeting buyers who need capability beyond what pure battery trucks can reliably deliver.

  • The Lightning sold below initial forecasts as the US EV market contracted; the cancellation ends a product that never found its volume
  • EREVs have proved commercially successful in China, where the architecture addresses range anxiety more directly than pure BEV
  • Fathom represents Ford betting that American pickup buyers want EV economics with internal combustion reliability guarantees — a hedge, not a commitment
Why it mattersThe US most-sold vehicle nameplate's electrification moving from pure BEV to EREV is a strategic retreat from the BEV-only truck thesis and signals where Detroit thinks the technology actually has to go.

China Exported More Cars in 8 Months of 2026 Than All of 2025

China's automotive export volume for January through August 2026 surpassed its full-year 2025 total, with the majority of exported vehicles being battery EVs or plug-in hybrids — making China the world's largest vehicle exporter for a second year running and on pace to widen that lead substantially.

  • Dominant export destinations are Brazil, Eastern Europe, Southeast Asia, and Australia — markets with few domestically produced alternatives
  • BYD, SAIC, Geely, and Chery together account for roughly 70% of export volume
  • If tariff discussions with the US resolve favorably for Beijing, North America would become the next major export target
Why it mattersA country exporting more cars in eight months than it did all year, almost entirely in electrified drivetrains, is a structural event in the global automotive supply chain.

Half-Million Used EV Study Finds Battery Health Far Better Than Feared

Analysis of more than 500,000 used electric vehicles found real-world capacity retention substantially better than published degradation curves predicted — with the median EV retaining over 90% of original capacity at five years and 83% at ten years across all major brands and chemistries.

  • LFP chemistry vehicles showed the lowest degradation; higher-nickel NMC cells degraded faster in high-heat markets
  • The study sample dwarfs all previous battery health analyses combined — most prior studies covered fewer than 10,000 vehicles
  • Frequent fast-charging showed smaller negative impact than previously modelled, suggesting real-world charging patterns are more moderate than stress-test assumptions
Why it mattersBattery degradation anxiety is the primary used-EV resale concern; data at this scale directly changes the residual-value economics that determine whether a used EV makes financial sense for the second owner.

China Sets 70% Plugin Sales Target for 2030 — August Hit 61%

Chinese regulators published a 2030 target requiring 70% of new vehicle sales to be new energy vehicles, arriving as August 2026 data confirmed 61% NEV market share — meaning China is already tracking nine years ahead of where Europe set comparable targets.

  • The 70% figure is a floor, not a cap; industry projections suggest 80%+ is achievable by 2030 at current growth rates
  • China's plug-in hybrid segment carries a disproportionate share of the high NEV figure; pure battery-only sales are roughly 35-38% of total
  • The formal target signals the domestic EV industry has enough political confidence to move from growth incentives to structural mandates
Why it mattersA country mandating 70% electric vehicle sales by 2030 while already at 61% has effectively scheduled the end of ICE dominance in the world's largest auto market.
Be subscriber #013 the weekly ten, every friday by email · no spam · unsubscribe anytime
Past days

The Daily Archive