Tesla reopens Roadster reservations ahead of October 1 unveil
Tesla announced an October 1 reveal event for the second-generation Roadster and reopened the $50,000 reservation queue — more than eight years after the car was first announced in 2017 — as the company attempts to re-anchor its performance brand positioning ahead of a wave of luxury EV competition.
- Original 2017 reservations were made with $50,000 deposits; those holders get priority allocation
- No production timeline confirmed; the reveal event will show a production-intent design
- SpaceX Thruster Package — cold-gas jets for acceleration — status remains unconfirmed for production