Tesla Partners With Turo to Let Strangers Test-Drive FSD
Tesla partnered with peer-to-peer car rental platform Turo to offer supervised Full Self-Driving test drives to the public, using the rental economy to generate consumer FSD exposure without requiring a dealership visit.
- Turo hosts rent their own Tesla vehicles with FSD enabled for timed trial sessions
- Customers who opt in get a supervised FSD session; Tesla collects consent data and experiential feedback
- Move comes as FSD subscription uptake has plateaued and Tesla seeks cheaper consumer conversion paths